In 2010 one of the most successful No Smoking Day (NSD) campaigns was run by NHS Barking and Dagenham. Their refreshing and energetic approach helped to generate real buzz and proven results.
They achieved this in a number of ways including using the whole week in the build up to the day and four different locations throughout their Borough. They contacted local leisure centres to organise NSD themed exercise classes, and to offer a scheme whereby people signing up to quit received one month’s free membership. They also helped trained occupational nurses to hold drop-in ‘are you fit to quit’ sessions from the council’s transport & cleaning depots. This helped raise awareness about quitting & encourage access amongst routine & manual workers.
All of these activities were widely publicised using internal communications and promotional materials in all council buildings in the lead up. They also placed NSD materials at all the local Pharmacies, GP’s and health centres.
Young People
One of their main focuses for the campaign was young people. To do this they ran two messages. ‘Save your skin’ was used for young women to help them realise the effect smoking would have on their appearance. For young men the message was ‘what’s your game plan’ highlighting the impact of smoking on performance on and off the pitch.
Nine local secondary schools facilitated stalls which were staffed by students and assisted by the schools health advisors. The NHS marketing team supplied promotional resources including banners, posters, t-shirts & business cards promoting NHS Barking & Dagenham youth health website & the local stop smoking service. April Age Progression software was used in three of the schools to help demonstrate the aging effects of smoking and was particularly well received by staff and students alike.
An intensive advertising campaign was integral to the success of this campaign. The team issued press releases both before and after NSD week, using the templates on the NSD website. A real success was having these picked up by several local media, and also in getting a 2 page spread in the local newspaper.
5 top tips for running a successful campaign.
• Plan well in advance
• Promote local services as free
• Track website hits to help determine which advertising is most effective.
• Schools are very enthusiastic – get in there early!
• Create opportunities to link in with more partners.
Tuesday, 4 January 2011
Top Tips from No Smoking Day Prize Winners
Here Comes the Quitting Season
It’s official – more people try to quit smoking in January and March than in any other months of the year.
First up are the New Year quitters – keen to make the most of their New Year’s resolutions and kick the habit. Then comes the ‘No Smoking Day effect’, with the high profile media coverage supported by hundreds of stop smoking events being held all over the UK. Add together the quit attempts for January and March, and we should see around 15% of smokers – over 1.5million people – making a ‘serious’ attempt to stop smoking.
Research by Professor Robert West et al, published in the BMJ in 2010, looked at the cost-effectiveness of No Smoking Day as a method of encouraging smokers to quit. The research used data collected since 2006 from the ‘Smoking Toolkit Study’ – a monthly survey of smoking behaviour in England. It shows clear ‘peaks’ in quit attempts each New Year, and again each March as No Smoking Day hits the headlines as it has done every March since 1984. The next No Smoking Day falls on Wednesday 9th March 2011.
Monday, 16 August 2010
GASP's all new 'Calibration Service'
To ensure the advice you give is backed up with accurate CO readings, we recommend that you recalibrate your CO breath monitor every six months. If your CO monitor is not regularly recalibrated there is an increasing risk of it giving inaccurate readings.
If you send us your piCO+ or Micro+ Smokerlyzer, whatever its age, GASP will calibrate it and check it is in full working order. We will then fit a brand new D-piece or T-piece and send it back to you with a pack of 50 disposable flat pack mouthpieces. All postage & packing charges are included in the price. We will supply you with suitable pre-paid packaging so that you can send it to us.
Simply send us your address in the comments form when ordering and we will send you the pre-paid packaging.
Normally this would be £24.95+VAT but for a limited time all this is available for just £19.95+VAT per calibration.
See the GASP Website for full terms and conditions
Friday, 13 August 2010
Gasp August Special Offers
A massive 9 Special offers are featured on the gasp website this month. Below you can find 8 of them with the 9th to have its own feature in the next post. Click on the pictures below for more info on how to buy.
1. Smokefree Poster Pack
2. Smokfree Homes Fridge Magnet Pack
3. 50 Great reasons to have a smokefree home & car Pack
4. Quit Kit Pack
5. Fact File Pack
This pack contains 10 of each of the 10 most popular Fact Files. A broad range of tobacco and smoking related topics are covered including; a summary of the diseases related to smoking, a brief outline of the poisons in tobacco smoke, details of how smoking damages the lungs and information on roll ups, marijuana, pipes, cigarette butt litter, pets and passive smoking and more. Ideal for teachers, campaigners and health workers who are looking for answers to common questions about smoking and health. The full list of included Fact Files can be seen on the GASP website
6. Smokefree Homes Action Pack
Over 25% of GASP's popular pack which features ideas and information to help you to educate parents and to use a range of resources to promote and run community-based campaigns to reduce children's exposure to secondhand smoke.
7. Smokefree Homes Powerpoint CD
8. Tobacco trap DVD
Now with over 25% off!
Excellent documentary looking at the true cost of tobacco in developing countries, with a focus on East Africa. Interviews with tobacco farmers, smokers, health advocates and Government representatives reveal that a farmer makes one dollar a day from growing tobacco while the tobacco industry make a clear 12 million dollars a day.
Tuesday, 22 June 2010
Product Focus: TobacAlert
TobacAlert is an accurate and cost effective way of testing the levels of cotininea biproduct of the body's breakdown of nicotine, the active ingredient found in tobacco products and tobacco smoke.
Available as both a urine and saliva test.
Click here for more details
Tuesday, 8 June 2010
June Special Offers on the GASP website (Prt 2)
6 more excellent value special offers from GASP for June 2010:
NEW Give tobacco the sack race (5)
Set of 5 sacks with benefits of a being smokefree printed on the sacks. Give tobacco the sack and keep fit at the same time.
For adults or children.
For details on the special offer click HERE
Splat the fag tube, 3x Fags and stick
This includes a large cigarette tube, 3 stuffed ‘Fags’ to drop down the tube one by one, and a stick to try and ‘splat’ the fags with.
To find out about this great special offer click HERE
Effects of smoking pairs
20 pairs of full colour cards showing the effects of smoking. The cards are laid face down and players are invited to turn over two cards at a time. If you turn over a pair you can take those cards and continue playing. Fun way to look at the serious subject of the risks of smoking. The cards can also be used for darts games or as a prop for the for a fortune teller.
For a limited time only save 25% on this product. Click HERE for details
Stick the No on the Smoker
Set comprises an A4 poster and 12 stickers.
Click HERE to buy at a reduced price
Hook the smokefree ducks
12 ducks swimming in a pool to hide their toxic or tobacco-free status. Invite people to hook 3 ducks. Award prizes if they get 1, 2, or 3 of the smokefree ducks. All the others display toxic hazard signs to remind people of the chemical cocktail contained in tobacco smoke. Set includes 12 ducks with metal loops and signs on their underside, six sticks and hooks and an inflatable duck pool for the ducks to swim in. Use with information about the toxins in tobacco smoke.
Click HERE for more pictures and details on how to buy
Smokefree Bunting
Again click HERE for all the details of the special offer and more pictures .
June Special Offers on the GASP website (Prt 1)
GASP have announced another 9 brilliant special offers on their site and you can find details below. Just click on the link for details on how to take advantage.
Young People Leaflet SelectionA popular selection of 100 leaflets on tobacco prevention issues for young people. Each pack contains ten leaflets of ten different titles.
The leaflets cover factual information about smoking and health such as Looking Closer at Smoking and Smoking and your Mouth and Smoking Kills Your Looks. Others are more light-hearted such as Joking about Smoking and I’d Rather Eat a Hair Sandwich than Smoke a Cigarette. There are ones that cover a wide range of facts about tobacco and smoking. These include Smoking’s History, Frightening Facts about Smoking, and Ten Top Reasons to Stay Smokefree. Finally ‘For Real’ booklet covers a range of facts about smoking including ten tips for stopping smoking. There is something for every young person to encourage them to stay smokefree or to stop smoking if they do smoke.
A taster bundle of information at a special price.
Ten Top Reasons
Smoking and your mouth
Looking closer
For Real
I'd rather eat
Kills your looks
Smoking's History
What's in tobacco smoke
Joking about smoking
Frightening facts
Click on the links above for details on the individual leaflets or click HERE take advantage of this great offer.
Mixed Poster SelectionGASP posters with a black, red and yellow colour theme. Display together or separately. For maximum impact display with a black, yellow or red colour background or boards. The selection of 20 posters include 2 each of best selling posters covering a range of tobacco related issues. This includes:
Smoking prevention and education, staying smokefree, the health risks of smoking, reasons to quit and a warning about the damage tobacco companies inflict on our families and communities. Here is a list of the posters:
Lies
Big
Kiss
Stronger
Poisons
Reasons
Proud
Big Tobacco
Filters
John
Click HERE for details on how to buy
Skittles & Balls Set
Set of 9 Ciggie Skittles or pins that look like lit cigarettes. Can be used for skittles, hoopla or knocking off a ledge or just for decoration! Knock resistant.
Now for available with a set of 3 small, hard, wooden balls to roll at the skittles for a limited time at a reduced price of £25.00
Both skittles and balls are small and are more for use in confined spaces.
Click HERE for details on how to buy
Come back soon for details soon more of GASP's great June special offer
Tuesday, 1 June 2010
Smoking Legislation Signage
Smokefree Legislation signage (no smoking signs and No smoking door stickers with Smokefree England wording available FREE (with £15 +VAT post and packing charge per box)
GASP has a quantity of the 2007 smokefree legislation signage with the standard 10.5 x 10.5 cm international no smoking signs and the A5 door signs with the England wording on. As the 3rd anniversary of the legislation approaches maybe you would like to refresh the signage and offer signs to those companies and business who do not display the signs. Or use them to give away on your summer stalls. Ask your local environmental health department if they would like supplies.
We have boxes containing:
Approximately 2400 no smoking signs that measure 10.5 x 10.5 cm
Approximately 1000 of the A5 size window/door sign stating “It is against the law to smoke on these premises’ (i.e. the adhesive is on the sign so you stick it on a window or glass door to show outside)
We only want to send these as complete boxes and do not want to send in smaller batches but we are prepared to do mixed boxes.
These are available free of charge (with £15 +VAT post and packing charge per box). If you want these signs please contact GASP on gasp [at] gasp.org.uk or telephone 0119 955 0101.
Tuesday, 25 May 2010
Product Focus: 10 Top Reasons DVD
A fast moving film version of the best selling leaflet produced exclusively for gasp that briefly presents 10 reasons for not taking up tobacco. Using a colourful mix of facts and figures, body painting, interviews and humour, the action includes tobacco’s impact on health, wealth, complexion, pollution, addiction, fitness and freedom. Oh and saying no to those tobacco industry marketers who are represented as the blood sucking Count Tobacula.
Great for young people and any groups as a discussion starter.
for details on how to buys click here
Monday, 10 May 2010
World No Tobacco Day 2010 Special Offers 7 & 8:
GASP's last two special offer for no smoking day are the two popular packs from April 'Smokefree Pregnancy/Smokefree Baby taster kit' and 'Smoke Free Homes Starter Pack'. See below for more details...
World No Tobacco Day 2010 Special Offers 7: Smoke Free Homes Starter Pack New research from the Royal College of Physicians reveals that adults smoking in the home leads to over 9,000 hospital admissions for children and over 30,000 GP visits for health problems such as chest and ear infections. Parents want to protect their children but sometimes need advice and encouragement to make the home 100% smokefree. This pack is all you need to run a smokefree homes project.
The pack includes a Smokefree Home Action pack and CD with a PowerPoint presentation and many downloadable letters, press releases and handouts. It also contains 4 smokefree homes posters and a stand up display poster in an acrylic stand. Information to hand out to parents includes 100 Smokefree Homes Pledge certificates, 150 each of Smokefree Homes and Smokefree Cars stickers and 150 of the 8 page Smokefree Homes leaflet ’50 Great Reasons for Making your Car and Home a Smokefree Zone’ including tips on how to achieve it. And to decorate your stall you will receive a 10 metre length of smokefree bunting and 20 balloons with different designs.
This pack is reduced to just £135 until World No Tobacco Day May 31st 2010
World No Tobacco Day 2010 Special Offers 8: Smokefree Pregnancy/Smokefree Baby taster kitStopping smoking before or during pregnancy is the best thing a woman can do to ensure the health of her unborn baby. This special price pack offers a taster range leaflets, posters and Smokefree Baby bibs and T-shirts to encourage pregnant women and their partners to quit.
Kit contents:
10 x Pregnant? There’s No Better Time to Quit Smoking
10 x Pregnant? That’s 2 Good Reasons to Stop Smoking
10 x 50 Blooming Good Reasons Not to Smoke when You’re Pregnant
10 x Staying Stopped After Pregnancy
10 CO leaflet including Foetal HbCO chart
1x Sales pack of 25 pregnancy posters
2 x Pregnant? That’s Two Good Reasons to Stop Smoking posters
2 x No Time like the Pregnant to Stop Smoking posters
2 x When you Smoke so Does your Baby posters
2 x Lucy Smokes 20 a day – So does her Mum
10 Smokefree Baby bibs
10 Smokefree Baby t-shirts
2 packs of 10 ‘Smokefree Baby’ balloons
All available at a reduced price of £74 and now extended until World N Tobacco Day on May 31st 2010
World No Tobacco Day 2010 Special Offers 6: NEW Passive smoking and children RCP Book
Protecting children is a health priority. Adult smoking behaviour must radically change to achieve that. This report identifies the reasons why and what should be done to achieve it.
(Foreword by Sir Liam Donaldson, Chief Medical Officer)
Passive smoking is a major hazard to the health of millions of children who live with smokers. Although legislation in the UK has now prohibited smoking in enclosed public places and in workplaces, the vast majority of death and illness is caused by passive smoking in the home, rather than outside it.
As well as summarising data from hundreds of existing studies, this report sets out new research that quantifies just how damaging passive smoking in the home is to children, and the harm done to the fetus by maternal smoking. It also assesses the likelihood of adult smokers increasing the risk that their children will themselves become smokers.
The report estimates, for example, that over 20,000 cases of lower respiratory tract infection, 120,000 cases of middle ear disease, and at least 22,000 new cases of wheeze and asthma are all caused by passive smoking in children each year in the UK; and that around 23,000 young people take up smoking before the age of 16 as a result of exposure to smoking by others in their household.
The financial costs of the disease burden caused by passive smoking, the level of public support for further legislation, the ethical issues involved,and the policy responses that are needed to minimise exposure in the future, are all set out clearly in this seminal document. It should be read by health professionals in all areas, but particularly those working with children, in obstetrics and in public health, and by politicians, health policy-makers, and tobacco control charities, as well as members of the public interested in creating a healthier, smoke-free environment for all children.
Contents include:
- Smoke-free legislation in the UK
- Passive smoking in UK children
- Effects of maternal active and passive smoking on fetal and reproductive health
- Health effects of passive smoking in children
- How much disease in children is caused by passive smoking?
- Effect of parent and sibling smoking on smoking uptake
- The costs of passive smoking in children
- Public opinion on smoke-free policy
- Ethics: children and smoking
- Strategies to reduce passive smoking in children
- Key conclusions and recommendations
World No Tobacco Day 2010 Special Offers 5: Euro Inflatable Cigarettes (Pack of 10)
Friday, 7 May 2010
World No Tobacco Day 2010 Special Offers 4: Women and Smoking Display/Leaflet Pack
To celebrate World No Tobacco Day 2010 on the theme of Gender and Smoking with emphasis on women, GASP is offering the display set of 6 quality posters ‘Women and Smoking’ together with 100 leaflets of the same name at a reduced price of £24. The display and leaflet outlines the particular health risks for women smokers.
Click here for info on how to buy
piCO+ Smokerlyzer PACK
To join the recent release of the brand new piCO+ smokerlyzer is the release of the full pack. With all of the same advantages of the new piCO+ and the extras from the old pack, this represents the best value for money way to buy the new piCO+. For more details read below or click HERE
piCO Smokerlyzer is the best-selling breath CO monitor used for motivating smokers to stop and for validating the smoking status.
Now improved to include:
- Automatic Calibration reminder every six months
- Larger screen for increased patient motivation
- D-Piece renewal reminder every four weeks
- Reset button under the battery cover to prevent monitors that have firmware problems from having to be sent back for repair
- MRSA
- E. coli
- Salmonella
Click here for more information and to order
World No Tobacco Day 2010 Special Offers 3: Smoking Kills Your Looks pack
To celebrate World No Tobacco Day 2010 on the theme of Gender and Smoking with emphasis on women, GASP has compiled a pack of posters, leaflets, and bookmarks to inform young women about the risks of smoking to attractiveness.
The pack is available for a limited time at the reduced price of £18.00 comprises of one 'Like snogging an ashtray' poster, one 'So she said' poster, 50 'kills your looks' leaflets and 50 'Kills your looks' bookmarks
World No Tobacco Day 2010 Special Offers 2: Take a Closer Look at Smoking Pack
This best selling A2 poster and matching leaflet using the body of a naked female smoker to warn how smoking damages that body on the inside. The pack is to celebrate World No Tobacco Day 2010 on the theme of women and smoking.
The pack contains 100 'A closer look' leaflet and the A2 poster 'If you think smoking makes you look good, look closer' at the special price of just £24
World No Tobacco Day 2010 Special Offers 1: No Smoking in 32 languages
A ‘No Smoking’ and ‘Thank you for not smoking’ poster in over 30 languages. Very popular in community centres and schools and a good discussion point for ethnic minorities to find their language. Ne fumez pas SVP, Bitte nicht rauchen, Geen rook, Nao fumar, Dim ysmygu and No smoking in many Asian, Eastern European, Arabic, Turkish and African languages.
Buy 20 to use in all the public areas to celebrate World No Tobacco Day for the reduced price of just £10
World No Tobacco Day 2010
Theme: Gender and tobacco with an emphasis on marketing to women
The World Health Organization (WHO) selects "Gender and tobacco with an emphasis on marketing to women" as the theme for the next World No Tobacco Day, which will take place on 31 May 2010.
Controlling the epidemic of tobacco among women is an important part of any comprehensive tobacco control strategy. World No Tobacco Day 2010 will be designed to draw particular attention to the harmful effects of tobacco marketing towards women and girls. It will also highlight the need for the nearly 170 Parties to the WHO Framework Convention on Tobacco Control to ban all tobacco advertising, promotion and sponsorship in accordance with their constitutions or constitutional principles.

Women comprise about 20% of the world's more than 1 billion smokers. However, the epidemic of tobacco use among women is increasing in some countries. Women are a major target of opportunity for the tobacco industry, which needs to recruit new users to replace the nearly half of current users who will die prematurely from tobacco-related diseases.
Especially troubling is the rising prevalence of tobacco use among girls. The new WHO report, Women and health: today's evidence, tomorrow's agenda, points to evidence that tobacco advertising increasingly targets girls. Data from 151 countries show that about 7% of adolescent girls smoke cigarettes as opposed to 12% of adolescent boys. In some countries, almost as many girls smoke as boys. 
World No Tobacco Day 2010 will give overdue recognition to the importance of controlling the epidemic of tobacco among women. As WHO Director-General Margaret Chan wrote in the aforementioned report, "protecting and promoting the health of women is crucial to health and development – not only for the citizens of today but also for those of future generations".
The WHO Framework Convention, which took effect in 2005, expresses alarm at "the increase in smoking and other forms of tobacco consumption by women and young girls worldwide".
Although the World No Tobacco Day 2010 campaign will focus on tobacco marketing to women, it will also take into account the need to protect boys and men from the tobacco companies' tactics. As WHO said in its 2007 report, Gender and tobacco control: a policy brief, "Generic tobacco control measures may not be equally or similarly effective in respect to the two sexes…[A] gendered perspective must be included…It is therefore important that tobacco control policies recognize and take into account gender norms, differences and responses to tobacco in order to…reduce tobacco use and improve the health of men and women worldwide".
In another 2007 report, Sifting the evidence: gender and tobacco control, WHO commented, "Both men and women need full information about the sex-specific effects of tobacco use…equal protection from gendered advertising and marketing and the development of sex-specific tobacco products by transnational tobacco companies…[and] gender-sensitive information about, and protection from, second-hand smoke and occupational exposure to tobacco or nicotine".
The WHO Framework Convention recognizes "the need for gender-specific tobacco control strategies", as well as for the "full participation of women at all levels of [tobacco control] policy-making and implementation [of tobacco control measures]".
On World No Tobacco Day 2010, and throughout the following year, WHO will encourage governments to pay particular attention to protecting women from the tobacco companies' attempts to lure them into lifetimes of nicotine dependence. By responding to WHO's call, governments can reduce the toll of fatal and crippling heart attacks, strokes, cancers and respiratory diseases that have become increasingly prevalent among women.
Tobacco use could kill one billion people during this century. Recognizing the importance of reducing tobacco use among women, and acting upon that recognition, would save many lives.
Click on the link below for more details or go to to the GASP website for loads of great special offers for World No Tobacco Day
http://www.who.int/tobacco/en/
Monday, 26 April 2010
Stop Before Your Op
Gasp offers a wide range of resources which can help you to motivate smokers to stop, prepare them for quit day or help them to stay stopped. One of our ranges is 'Stop before your op' which includes a leaflet, poster, and bookmark which investigate the impact of smoking on recovery time, the damaging effect of Nicotine on to the production of red blood cells and how smoking affects bone growth and repair.
You can find the full details of the range on the GASP website or on the direct links below.
Poster
Bookmarks
As always, keep an eye on the GASP homepage or this blog for all the latest info on special offers and more
Thursday, 15 April 2010
NEW PiCO+ with SteriTouch
ccurate and flexible, the piCO+ Smokerlyzer is low cost and visually motivating. PiCO+ represents a new generation of Smokerlyzers. It can be adjusted for young people, pregnant women and adult smokers.
Now improved to include:
- Automatic Calibration reminder every six months
- Larger screen for increased patient motivation
- D-Piece renewal reminder every four weeks
- Reset button under the battery cover to prevent monitors that have firmware problems from having to be sent back for repair
- MRSA
- E. coli
- Salmonella
Cilck here to get details on how to purchase the NEW piCO+